Unilever.
That is right. If you haven't heard the news yet Unilever is suing vegan mayo company Hampton Creek over Hancock Creek calling their vegan product mayo.
So far this lawsuit isn't going well for Unilever.
Currently: More people are learning that vegan mayo (gasp I called in mayo) exists. The market for vegan mayo is much larger than vegans, but awareness of the product by those who weren't vegans wasn't nearly as good until this. Hampton Creek is seeing record sales and getting all kinds of publicity (not to mention twitter followers).
If Unilever keeps up this nonsense or wins: They might win in getting rid of the word mayo. Including their own use of the word as people stop buying unhealthy un-animal friendly Hellmann's and their product goes extinct along with the dinosaurs.
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